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Business Development Executive
Job description:
Business development executive should assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
Tasks required by this job include:
• Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.
• Ensuring distribution of internal and external marketing materials and communications.
• Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
• Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective – reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximize accomplishing business goals.
• Conducting market research, including the creation, sourcing and utilization of key focus groups and questionnaires.
• Developing relationships with and working alongside creative teams, marketing agencies, suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.
• Helps in new product launch
• Designing and executing social media and online activity, writing creative copy, content strategy and implementation.
• Help with marketing plans, advertising, direct marketing and campaigns
• Work closely with creative agencies to design marketing materials such as brochures and adverts
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• Track marketing performance and return on investment and prepare weekly or monthly reports for management monitor and report on competitor activity, lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities
• Oversee and manage the marketing budget.